Drake dropped his latest album out the blue last night entitled If Youre Reading This Its Too Late. Internet and Social Media shut down literally. Now reports are that Drake may do 400K in first week of sales. This is astonishing being that it dropped on a Thursday Night and not on the usual Tuesday morning.. This is becoming a trend of some sorts. Beyonce dropped her album last year the same way. Kanye did the same thing with Yeezus. Even J. Cole announced his new album with little to know promotion in between the release date. Drake still has plans to drop Views From The 6 this year as well.